CITY OF WIXOM ADOPTS UPDATED BRANDING STYLE GUIDE

On July 9, 2024 the Wixom City Council authorized the adoption and implementation of a new Branding Style Guide for the City government along with a community signage plan to implement the updated branding guidelines. This comprehensive style guide is the City’s first formal, comprehensive brand identity, and includes a reimagined logo, defined brand elements including colors, marks, fonts, and specific brand elements for the Wixom Downtown Development Authority (DDA), as well as the Parks & Recreation functions of the City. 

The unveiling of a new brand identity for the City is the result of a long process driven by the City’s desire to identify itself to residents, businesses, and visitors more clearly and consistently on City signage, documents, vehicles, etc. The City’s previous logo was adopted in the 1990’s, and this new brand identity reimagines Wixom’s previous identity, preserving the history of the community while also representing the community’s evolution and reflecting the direction Wixom is headed.

Evaluating the overarching City brand and logo was one of the cornerstone action items of the City’s Economic Development Strategy that was revised in 2023. The brand and signage development initiative were commissioned by the Wixom City Council in partnership with the Wixom Downtown Development Authority (DDA) in November of 2023. The new branding style guide, as well as a comprehensive community signage plan, was developed by a Steering Committee comprised of Wixom residents and businesses over a 6-month period. The project involved collecting input via a community survey, community tours, focus groups, and workshops that all helped to capture the City’s brand personality and inform the direction of the project. Guide Studio of Cleveland, Ohio served as the project consultants, bringing more than 25 years of experience with communities and place-based organizations to communicate and engage with their residents, visitors, and local businesses.

Over the coming months, the City and DDA will work to roll out this new community brand in phases. The first steps involve updating digital presences with the new branding and logos, followed by rolling out updated City forms and documents. Over the next few years, Wixom also intends to roll out new signage for the City’s multiple parks, community facilities, as well as gateway and wayfinding signage to support a sense of place.

Questions may be directed to the City Manager's Office via e-mail at citymanager@wixomgov.org